I'm drinking this for the environment.
Bota Box is 100% recyclable, printed on unbleached recycled paper with soy-based inks, bonded with cornstarch instead of glue and THE EQUIVALENT OF 4 BOTTLES OF WINE!! Seriously, wine in a box is the way to go. Not that cheap space bag shiz, the premium stuff - there are a few out there. It's cheaper than buying 4 bottles of wine (unless you buy Charles Shaw, but I have way, way overdone that) and there is less waste! It's economical and better for the environment. Recycling is great, and I'm going to recycle this box - this box that takes up so much less space than 4 BOTTLES. Less materials, less energy used to produce cardboard than glass, and these boxes take up less room in the trucks that transport them than bottles do. There is a downside though. The bag the wine is in and the the spout - they are both plastic. Pros and cons, guys, pros and cons.
If you go the box route, try not to drink it all in one night. I'll do the same!
UPDATE 6/16/2011- I have since found out Bota Box wines are NOT VEGAN. BUMMER. So the idea of box wine is fab, I just gotta find one that is actually vegan. CHARLES SHAW/TRADER JOE'S DO YOU HEAR MY CRIES? (The Charles Shaw reds are vegan. Not the whites. Thanks Barnivore!)